Tips to Supercharge Your Direct Email Marketing Campaigns

Tips to Supercharge Your Direct Email Marketing Campaigns

Direct Email Marketing
Direct Email Marketing

Email marketing success is all in the details of the content of your email. It may seem that once companies purchase lists, businesses try to show their mastery of the medium via colorful HTML fonts and embedded images. However, even a simple text email can explode off the digital paper with more incentive to buy if direct marketers learn a few simple, and effective, email tips. Here's a hint: Email marketing success is not in the look of the mail, it's all about the words and details. Use these tips on direct email marketing, to supercharge your emails and generate more interest and excitement from your mail list. 

 Don't Overlook These Details 

 If you're sending out beautiful emails with great information and having a poor response, it's time to look at what you're doing wrong. Most recipients of mail don't even bother to open an email from an unknown sender these days. Other times, they may be intrigued enough to open it, but they simply skim it instead of reading the entire content to see if they want to do more. Once the skim is over, if nothing caught their eye, it may be marked as spam and you may never get another chance to connect with that recipient. Here are few ways to increase your chances with direct email marketing: 
 Trap Attention with Captivating Subject Lines - Use words that draw attention to your email. Often, just including the recipient's name in your subject line can get them to click to open. The subject line should be short and to the point, but include power words that make people want to open the email. 
 Use Headlines to Encapsulate Your Message - Once the email has been opened, you have to assume it will be skimmed, not read. That means you must include lots of white space with headlines interspersed that get your message across without reading the entire email. 

 Embed a Call to Action - Have a purpose for the email. Are you trying to advertise a product launch and want pre-sale orders? Do you want to connect more with people on Facebook or Twitter? You can include a call to action to buy something from you, but often this is not as powerful a technique with new customers as it is with existing ones. For new customers, give something away instead of asking for a sale, and make that connection (even if it is only a discount coupon code for their first purchase with you). If you are promoting a special deal, make sure to ask for the sale as sometimes customers just need to be asked to perform, instead of just hinting at the action that needs to be taken. 

 Sign with All Your Details - Every email should include a detailed signature line that includes a link to your website, your presence on social networking sites, your contact information, and even a link to a map where you are located (if that's necessary). Don't make customers search elsewhere for your business information when they know that by opening any of your emails the details are right there in front of them every single time.
Newer Oldest

Related Posts

Post a Comment

Subscribe Our Newsletter